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Two besties in business

The Journey of Ellore

Ellore, an Australian brand known for creating timeless, lasting pieces, has had an incredible journey. From its start in a Melbourne coffee shop, Ellore has grown into a thriving business. Let's take a trip down memory lane...

Our planning for our name


Ellore was born

In December 2020, Ellore was brought to life by its visionary founders, Ebany and Olivia. This lifelong dream began in a local coffee shop on the Mornington Peninsula in Melbourne, Australia, where the two co-founders finally put pen to paper. Fueled by the incredible collaboration between a competitive creator and a woman of ambition, they mapped out the plans for their brand over the next 12 months. From initial brainstorms and untidy handwriting to shouting the brand name out loud and investing in their first product, every step was meticulously planned


Gaining Traction

The year 2021 was filled with remarkable milestones for Ellore. In January, they discovered their first manufacturer and set up their home office, establishing the groundwork for their business. February brought an unexpected and exciting turn of events when a TikTok video went viral, earning Ellore 100,000 followers and 9 million views. They also held their first-ever photoshoot that month, capturing the essence of their brand. By March, they had launched their first product, marking a significant achievement. The momentum continued in June with the debut of their first fleece wear collection, expanding their product line and appealing to a broader audience. By November, all their hard work paid off as Ellore became a six-figure business.

Ebany & Olivia at their first shoot

First pop up store!



Ellore's journey only accelerated in 2022. March saw them celebrating their first anniversary and winning the BB Small Biz Bestie Competition, a significant recognition of their hard work. April introduced the vibrant Colour Collective, adding a splash of color to their collection. In July, Ebany and Olivia took the bold step of going full-time with Ellore, fully committing to their passion. August was unforgettable with their first Melbourne pop-up and the launch of their Melbourne-made jeans. By October, they had outgrown their home warehouse and moved into a spacious storage unit to accommodate their expanding inventory. December wrapped up the year with the start of their iconic giveaways, engaging and rewarding their loyal community.



March 2023 marked Ellore's second anniversary, celebrated with a series of pop-up events across Australia, including Sydney, Perth, Brisbane, Adelaide, Gold Coast, Byron Bay, and four in Melbourne. By May, their growth necessitated securing a second storage unit adjacent to their first. June saw their biggest launch to date, further solidifying their presence in the fashion industry. In July, Ellore reached an incredible milestone, becoming a seven-figure business. October was another landmark moment as they sold out of all their stock online, prompting a shift to a drop method to better manage demand.

Our Melbourne Pop Up Store

Our 3rd Birthday


Watch this space...

March marked Ellore’s third anniversary, celebrated with the launch of their first charity hoodie in partnership with Toy Box Australia. By May, they held their first ever e-commerce shoot, capturing the true essence of their brand for online shoppers. In June, they secured their first warehouse, a significant step in scaling their operations and better serving their growing customer base.

And this is only the beginning... You heard it hear first, 2024 is set to be our best year yet