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Two besties in business
The Journey of Ellore
Ellore, an Australian brand known for creating timeless, lasting pieces, has had an incredible journey. From its start in a Melbourne coffee shop, Ellore has grown into a thriving business. Let's take a trip down memory lane...
Our planning for our name
2020
Ellore was born
In December 2020, Ellore was brought to life by its visionary founders, Ebany and Olivia. This lifelong dream began in a local coffee shop on the Mornington Peninsula in Melbourne, Australia, where the two co-founders finally put pen to paper. Fueled by the incredible collaboration between a competitive creator and a woman of ambition, they mapped out the plans for their brand over the next 12 months. From initial brainstorms and untidy handwriting to shouting the brand name out loud and investing in their first product, every step was meticulously planned
2021
Gaining Traction
The year 2021 was filled with remarkable milestones for Ellore. In January, they discovered their first manufacturer and set up their home office, establishing the groundwork for their business. February brought an unexpected and exciting turn of events when a TikTok video went viral, earning Ellore 100,000 followers and 9 million views. They also held their first-ever photoshoot that month, capturing the essence of their brand. By March, they had launched their first product, marking a significant achievement. The momentum continued in June with the debut of their first fleece wear collection, expanding their product line and appealing to a broader audience. By November, all their hard work paid off as Ellore became a six-figure business.
Ebany & Olivia at their first shoot
First pop up store!
2022
SCALING & GROWING
Ellore's journey only accelerated in 2022. March saw them celebrating their first anniversary and winning the BB Small Biz Bestie Competition, a significant recognition of their hard work. April introduced the vibrant Colour Collective, adding a splash of color to their collection. In July, Ebany and Olivia took the bold step of going full-time with Ellore, fully committing to their passion. August was unforgettable with their first Melbourne pop-up and the launch of their Melbourne-made jeans. By October, they had outgrown their home warehouse and moved into a spacious storage unit to accommodate their expanding inventory. December wrapped up the year with the start of their iconic giveaways, engaging and rewarding their loyal community.
2023
BUILDING A FAMILY
March 2023 marked Ellore's second anniversary, celebrated with a series of pop-up events across Australia, including Sydney, Perth, Brisbane, Adelaide, Gold Coast, Byron Bay, and four in Melbourne. By May, their growth necessitated securing a second storage unit adjacent to their first. June saw their biggest launch to date, further solidifying their presence in the fashion industry. In July, Ellore reached an incredible milestone, becoming a seven-figure business. October was another landmark moment as they sold out of all their stock online, prompting a shift to a drop method to better manage demand.
Our Melbourne Pop Up Store
Our 3rd Birthday
2024
THE NEXT LEVEL
2024 marked a year of scaling — but with intention. In March, they celebrated Ellore’s third birthday with a milestone full of heart and purpose, launching their first-ever charity hoodie in collaboration with Toy Box Australia. In May, they elevated their brand with a dedicated e-commerce shoot, offering customers a clearer view of Ellore’s world. June brought a game-changing moment: the move into their very own warehouse, a space designed to scale alongside their growing community. To streamline operations and better manage increasing demand, Eb and Liv also brought on their first part-time hire, easing the pressure of wearing all the hats. From community collaborations to behind-the-scenes upgrades, 2024 was all about laying the groundwork for sustainable, long-term growth.
2025
WATCH THIS SPACE
With a strong foundation now in place, 2025 is shaping up to be Ellore’s most transformative year yet. Community remains at the heart of everything. From behind-the-scenes TikToks to pop-ups that bring customers into their world. Eb and Liv are focused on making 2025 their biggest, boldest year yet. New designs, new cities, new chapters...
Behind the scenes from our most recent shoot
